Las Vegas has never been a city that stands still.
From the post-war boom to the golden age of the Strip… from neon and casinos to sports teams and luxury towers… this is a place that reinvents itself — and often, redefines what’s possible in American city-building.
And today, we’re witnessing one of those moments again.
Because the groundbreaking of Cello Tower at Symphony Park isn’t just the launch of a new residential building — it’s the beginning of something much bigger.
A New Skyline, A New Story: Welcome to Origin at Symphony Park
Cello Tower is the first vertical phase of a visionary development called Origin at Symphony Park — a multi-phase, mixed-use urban village being built in the very heart of downtown Las Vegas.
The name “Origin” is intentional. This district — once home to the old Union Pacific rail yards — is where Las Vegas first began. It's literally the city's origin point, where early settlers, commerce, and culture intersected before the Strip existed.
Now, after years of planning and infrastructure, this land is being reborn into a walkable, modern urban neighborhood unlike anything else in the valley.
Location Matters: Why Symphony Park Is the Pulse of Downtown’s Future
Cello Tower rises within Symphony Park, a master-planned cultural corridor already anchored by:
The Smith Center for the Performing Arts
DISCOVERY Children’s Museum
The World Market Center
And now, a future-forward residential anchor
This is not just another development on the outskirts. Symphony Park sits at the crossroads of the Arts District, Fremont East, the Medical District, and the Strip. It connects creativity, commerce, and culture — and Cello Tower will quite literally live at the center of it all.
What Makes Cello Tower Special?
At 32 stories tall, Cello Tower will be the tallest residential building in downtown Las Vegas.
Developed by Red Ridge Development and designed by Perkins Eastman (a global leader in innovative architecture), the tower will offer:
240 residences, including 8 penthouses
Over 40,000 square feet of amenities — think rooftop pool, entertainment kitchen, pet spa, and more
Unmatched views of the Strip, Red Rock, and surrounding city skyline
Integrated design that blends art, music, and elevated desert living
Everything about Cello has been designed to complement the energy of Symphony Park while delivering something that feels truly world-class — not just for Las Vegas, but for urban living anywhere.
A Moment of Momentum for Las Vegas
The groundbreaking of Cello Tower comes at a time when Las Vegas is firing on all cylinders:
Durango Casino just announced its second phase
The Las Vegas A’s stadium is officially moving forward
The Four Seasons Private Residences at MacDonald Highlands are already 70% reserved
And now, with Cello Tower officially underway, we’re seeing a full-circle moment:
The downtown core is evolving from entertainment district… to fully livable neighborhood
This is no longer just a great place to visit. It’s becoming one of the most exciting places to live.